In common with many designers, graphic design for print is where we started out.
Communication channels change, but the ability of print to confer status and lend weight to a message remains. Its relative permanence gives time for reflection. And, in the case of book design, there is a sense of valuing the content, and by implication its author, that has much to offer non-profit sector projects.
Some of our best work today is cross media, with moving image, online media and print all working together to build a compelling message.
Yet the traditional skills associated with design for print continue to resonate in the digital era. Then and now, it's all about working with the meaning, going with the grain rather than against it. Print's unrivalled ability to nuance and enhance meaning remains as central to the art of communication as it always has been.